Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider getting started with a blog. It's a fact that having high-quality, frequently-refreshed content improves search engine rankings, and there's no better way to achieve that goal than through blogging.