Rob Enderle

About the Author Rob Enderle


Tech Buzz

The Return of Industrial Espionage and the Building New Wave of Scandals

As powerful men drop like flies due to their inability to resist abusing their authority, it’s clear that the problem is widespread. Similarly, it’s likely that we’ll find the problem of alleged industrial espionage is not limited to Uber. You see, when people misuse authority — and the sexual harassment problem is a massive misuse of authority — folks typically don’t just misuse it in one area.

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BlackBerry: The Most Important Mobile Company of the Future?

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones left the market, the company fell out of sight. However, behind the scenes it has been moving into industries like automotive. Also, it remains the leading vendor providing mobile security to our politicians, military personnel and major corporations.

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Fake News: Amazon Wants a Key to Your House

I’m getting tired of headlines that present something you might want to do as something you’d have to be crazy to do. Last week was a case in point: Headline after headline shouted out that Amazon wanted to get a key to your house. The initial reaction was hell no — but the reality is far more nuanced. You see, there are a lot of folks who live in places where their front entrance isn’t secure.

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Fighting Off the Harvey Weinsteins of the World Through Technology

Harvey Weinstein just went from most powerful man in Hollywood to punching bag — and while he deserved this, perhaps greater attention should go toward taking aggressive measures to prevent future Weinsteins — and there will be future Weinsteins. We need to stop acting surprised when this stuff comes out and instead take stronger steps to prevent this kind of thing in the future.

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Google Pixel 2: 8/10ths of an Apple-Killer Strategy

What would it take to cause Apple to fail? While Steve Jobs was alive, the prevalent belief was that it would take his removal from the company. That has happened, but Apple’s valuation and reserves are higher. Although the foundational element was removed, no one really went after Apple hard until last week, when Google launched a comprehensive strategy that clearly targeted the company.

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IDG Contributor Network: Windows On Snapdragon: the promise and problem of building an iPad Pro killer

One of the potentially biggest moves this decade for Windows is the platform’s move to include ARM as well as x86 support. This joint project by Microsoft and Qualcomm could be fascinating and very successful if done right — and another Windows RT if the execution is lacking. [Disclosure: Both Qualcomm and Microsoft are clients of the author] Interestingly, with the iPad Pro, Apple has shown that the market for this product exists, and that product is likely the primary competitor for what will result. 

Hardware is due in 2018, so we have plenty of time to look at the promise and potential problems with Windows on Snapdragon.

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Anticipating the Smart World of 2027: A Billion Cameras and AI, Oh My…

Nvidia went to China last week and made a series of interesting announcements having to do with smart cities and autonomous cars. IBM made an announcement on advancements in tying the Weather Channel to its Watson artificial intelligence engine, and improvements in targeted marketing. We also found out about Oculus’ Fall in Love VR project which is kind of like the The Bachelor.

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IDG Contributor Network: The virtual keyboard and the beginning of the end for physical user PC controls

The idea of a virtual keyboard isn’t new, we’ve had projection keyboards in market on and off for years, but they never sold well.  But with the advent of Mixed Reality and, thanks to Smartphones, a far greater acceptance for buttons that don’t move, this concept of dumping the hardware for something else it is gaining momentum again.  Microsoft, [Disclosure: Microsoft is a client of the author] just got a patent for a new type of virtual keyboard to be used in Mixed Reality that not only has the potential to end physical keyboards, but all physical input methods including Stylus and mice as well. 

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Sony’s Foolish Failure to Learn From Microsoft’s Mistake

Microsoft has learned a lot of very hard lessons over the last couple of decades, and it continues to surprise and annoy me that other firms seem to have the suicidal tendency to learn the same lessons the hard way. It is far better and cheaper to avoid the mistakes of others, but firms like Apple, Google and, most recently, Sony seem to want to experience past Microsoft disasters first hand.

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IDG Contributor Network: Microsoft Security stopped being an oxymoron with the acquisition of Hexadite

One of the most frustrating things to watch during the early years of Microsoft (Disclosure: Microsoft is a client of the author) was their lack of interest in security.  It was almost as if, when anyone there heard the term, they’d cover up their ears and say “la, la, la, la, la” until you went away. And, as the century turned, Microsoft security meant anything but security, it was mostly bad joke that hit products like Windows and Internet Explorer particularly hard. But this week’s announcement (ranked as the 3rd most important acquisition this year) they are buying Hexadite showcases that over the last ten years Microsoft made a huge pivot. It finally understood that being unsecure could not only result in massive liability for the firm, but was creating a massive drag on the brand because it reflected poorly on quality. It particularly hurt sales of their products in the enterprise. 

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IDG Contributor Network: The coming evolution of the conversational interface

Last week I wrote on how Cortana and her peers, Apple Siri and Amazon Alexa, were likely to evolve in a VR world to become the primary interface because touch, mice, and keyboards, in a virtual world, make aren’t practical unless you are emulating something that uses them. Because of Cortana’s connection to video gaming, I think it, or she, has an advantage over the others. This is because you can emulate the future in a game and reduce the resistance the change so that when the interface matures people, at least those that have played the game that uses her, will not only be ready for the change they’ll drive it rather than resist it. 

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Russia, Fake News and Facebook: 24/7 Manipulation

Back when the Internet first came to be, there was the belief that the result would be more facts, less censorship, more intelligent discourse and less successful manipulation. Being able to converse with each other would lead people to be more honest, and our world increasingly would resemble a utopian ideal of peace and prosperity. Now, decades later, “fake news” has proliferated.

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IDG Contributor Network: Cortana: anticipating a true conversational interface for Windows

[Disclosure: Microsoft is a client of the author]

This last month Microsoft, with a variety of partners, announced a series of low cost VR/MR headsets due to market largely targeting consumers by the 4th quarter.   MR is the new term that refers to Mixed Reality and now effectively encompasses AR, or Augmented Reality, and VR or Virtual Reality. 

These headsets solve many problems plaguing the VR market in particular: initial cost (they cost a fraction of the headsets currently being sold), ease of setup (they have cameras built in rather than the earlier remotely installed satellite cameras) and introduce more hardware competition (which often drives lower prices and more innovative designs). But we still are mostly dealing with interfaces into our new VR world that seem mouse or touch based even though neither really lends itself to VR, MR, or AR. 

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As New Turnaround King, Is HP Better Than Apple?

HP is the new turnaround king — but is it better than Apple? IBM was the king of tech in the 1980s, but in the 1990s it was the king of turnarounds, after almost going under but coming back from a negative brand equity, which occurs when folks will pay more for a no-name product than one with a negative brand. Apple, at the end of the 90s, was in much the same shape IBM was at the beginning.

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IDG Contributor Network: Apple vs. Microsoft Windows – lessons both failed to learn from each other

Looking back both Apple and Microsoft (Disclosure: Microsoft is a client of the author) made pivotal strategic mistakes in their operating system strategies that the other firm did well.  In each case the company seemed to walk away with the idea that the strategy was bad when it was clearly, after analysis, that the execution was the problem.  Apple tried to both license the operating system in the 1990s and sell hardware, a practice that failed badly and Steve Jobs eliminated the effort.  

Microsoft tried to get the same operating system to work on PCs and Smartphones and that failed equally badly and has mostly been shut down as well.  However, the Microsoft Surface line of products has been surprisingly successful, and Apple’s sales of the iPad Pro, which is more of laptop than a tablet in use, has been doing very well showcasing that the idea was viable but the execution was at fault.

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IDG Contributor Network: Apple vs. Microsoft Windows – lessons both failed to learn from each other

Looking back both Apple and Microsoft (Disclosure: Microsoft is a client of the author) made pivotal strategic mistakes in their operating system strategies that the other firm did well.  In each case the company seemed to walk away with the idea that the strategy was bad when it was clearly, after analysis, that the execution was the problem.  Apple tried to both license the operating system in the 1990s and sell hardware, a practice that failed badly and Steve Jobs eliminated the effort.  

Microsoft tried to get the same operating system to work on PCs and Smartphones and that failed equally badly and has mostly been shut down as well.  However, the Microsoft Surface line of products has been surprisingly successful, and Apple’s sales of the iPad Pro, which is more of laptop than a tablet in use, has been doing very well showcasing that the idea was viable but the execution was at fault.

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What Tech Companies Are Doing Wrong With Extremists

It is starting to worry me how little the responses by tech firms will do to fix the problem of extreme views instead of just driving them underground. This is largely due to the excessive focus firms now have on how they are run. Companies tend to be run tactically, with officials more likely to make decisions that will seem to make a problem go away but do not deal with the cause of the problem.

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