When your company needs to pivot to keep up with the changing world, getting your team to embrace and enact your new focus is crucial.
After realizing it was selling to the wrong customer, the company had to change its brand voice, marketing, products and supply chain.
Need a ticket printed? Now he’s your man.
The company best known for its ‘beaded’ ice cream will sell its equipment to other industries.
When Tripping.com’s customer base wasn’t interested in buying what it planned to sell, the company had to find a new model — and let go of the past.